Tue 1 May 2007
One of the newest forms of advertising is Bluetooth advertising, and none other than Pepsi-Cola has decided to take it to the next level. Integrated Bluetooth distribution modules installed in bus shelters and, somewhat ironically, pay phone kiosks will allow anyone with a Bluetooth enabled phone to download free video clips. In the first week, the opt-in percentage rate was at 27%.
[ via SlashPhone ]